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Dine with founder of Fitch Brew: coffee, crowdfunding and building a successful challenger brand
September 18 @ 6:45 pm - 10:00 pm
Enjoy dinner drinks and a chance to meet…
Emily Fitch-Deeley is founder of FITCH, a UK-based soft drinks brewery launched in June 2017 with one simple mission; to challenge traditional perceptions about what can be done within soft drinks. The 7 strong range of coffees and now teas really push boundaries and explore new flavours and concepts within these two traditional and stagnant markets. FITCH raised £148.3k in an equity crowdfunding round raised in 2017 to launch the business – in just 29 hours! On the night, Emily will be sharing all on the art of crowdfunding as well as launching and growing a successful challenger FMCG brand.
The dinner conversation will be…
Emily spent 10 years working in the drinks industry prior to Fitch, so understands both the food and drinks industry and the personal and professional requirements needed to take that risk and start your own brand! Take this opportunity to hear from Emily who will be talking about:
✓ Launching and growing a successful challenger brand.
✓ Using an equity crowdfunding round to launch your business.
✓ The art of crowdfunding.
✓ Marketing your challenger brand and creating a marketing strategy that drives success.
Who is Emily Fitch-Deeley?
Emily Fitch-Deeley is the founder of Fitch Brew, a UK-based coffee brewery launched in June 2017 with one simple mission; to challenge the way people see and drink coffee. After becoming obsessed with Cold Brew coffee during a trip to the US, Emily knew this was a category she wanted to explore back in the UK. As soon as she landed back at Heathrow, she quit her job and FITCH was born. To get the business going Emily took to crowdfunding with Crowdcube and in a mere 29 hours the capital was raised to launch the business, and she closed the round.